Marks Dairies of London
Supplying Milk & Fresh Produce to London Since 1984
Marks Dairies was no stranger to the internet and had a website already, however it was very dated and not performing well with pages not loading - and even his home page had disappeared!
After a number of failed attempts at contacting his web developer to fix the faults he decided he would invest in a brand new website.
Marks project brief for his new website was something 'fresh and crisp' that represented his traditional milk man values.
For his logo he was open to ideas but wanted it to symbolise London and dairy.
The Logo Design
Our content creative Abbie took Mark's ideas and started the design process of brainstorming and trialling ideas.
The chosen logo combines London's iconic silhouette landscape of Tower Bridge, the London Eye and Big Ben with the fun cow print in the word London.
The Website Design
Our creative Gemma chose a simple layout for the website with a large image for the landing page.
The wide open field with the gorgeous green grass and sky blue sky we felt represented Marks vision.
We took the colour of the sky and used it in various elements of the website to break up the crisp whiteness of the background.
A clear Call To Action (CTA) tells visitors to 'enquire now'
Bright, vibrant images were used across the website especially on the product pages.
We sourced good quality stock images within the clients budget to give a vibrant, fresh feel to the services on offer.
The results of our design are a fresh new, uncluttered user friendly brochure style website.
There are clear CTA's throughout the customers journey asking them to get in touch to order.
Why did we not implement an online store you may ask? Quite simply because of our clients wishes!
Marks Dairies of London operates as a traditional milkman and wants customers to pick up the 'Dog n Bone' (That's a telephone to us non Londoners!) to place their order.