Gemma Walker
2 min
Think of email authentication like a secret handshake between your business and Google. Implement DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) to prove that those emails are genuinely from you. It's the digital equivalent of a trust-building exercise.
Changing your "from" email address too often can raise suspicions. Google prefers consistency – it's like having a reliable friend who doesn't switch phone numbers every other day. Choose one and stick with it.
Just like you wouldn't want uninvited guests at your party, Google doesn't want you bombarding inactive subscribers. Regularly clean up your email list to ensure it's fresh, engaging, and free from unwanted guests.
Honesty is the best policy. Be clear with your subscribers about what they can expect from your emails. Transparency builds trust – a crucial factor in maintaining a positive sender reputation.
Don't make it difficult for people to leave your email list. Make the unsubscribe process as easy as unlocking a door. Google appreciates businesses that respect user choices and privacy.
Google likes to see that people enjoy your emails. High open rates and clicks signal a healthy engagement level. It's like being the life of the party – the more people enjoy your content, the better your reputation.
Think of your website as your online home. Google prefers homes with secure locks (HTTPS). It's not just good for your website's security; it also adds an extra layer of trust for both Google and your visitors.
Google plays the role of the internet police, and they don't take kindly to shady characters. Avoid misleading subject lines, deceptive practices, or sending content that users didn't sign up for. Being a responsible online citizen pays off in the long run.
In conclusion, adhering to these guidelines is your ticket to becoming a responsible email citizen in Google's world. By maintaining a healthy email ecosystem, your business can thrive in the vast landscape of online communication.
Stay authentic, transparent, and user-focused to unlock the full potential of your email marketing efforts.
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