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  • Writer's pictureGemma Walker

Unlocking the Secrets: Navigating Google's New Email Sender Requirements for Businesses

In the ever-evolving landscape of online communication, Google has laid down some ground rules for businesses sending emails. These requirements aren't just about reaching the inbox; they're about ensuring your emails are safe, secure, and well-received by users.


Let's break it down in simple terms and explore what your business needs to do to stay in Google's good books.



email flying out a pile of envelopes

1. Authenticate Your Emails with DKIM and SPF

Think of email authentication like a secret handshake between your business and Google. Implement DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) to prove that those emails are genuinely from you. It's the digital equivalent of a trust-building exercise.


2. Consistency is Key: Stick to a Single "From" Address

Changing your "from" email address too often can raise suspicions. Google prefers consistency – it's like having a reliable friend who doesn't switch phone numbers every other day. Choose one and stick with it.


3. Maintain a Healthy Email List

Just like you wouldn't want uninvited guests at your party, Google doesn't want you bombarding inactive subscribers. Regularly clean up your email list to ensure it's fresh, engaging, and free from unwanted guests.


4. Be Transparent in Your Communications

Honesty is the best policy. Be clear with your subscribers about what they can expect from your emails. Transparency builds trust – a crucial factor in maintaining a positive sender reputation.


5. Streamline the Unsubscribe Process

Don't make it difficult for people to leave your email list. Make the unsubscribe process as easy as unlocking a door. Google appreciates businesses that respect user choices and privacy.


6. Keep an Eye on Engagement Metrics

Google likes to see that people enjoy your emails. High open rates and clicks signal a healthy engagement level. It's like being the life of the party – the more people enjoy your content, the better your reputation.



7. Secure Your Online Home: Ensure Your Website is HTTPS

Think of your website as your online home. Google prefers homes with secure locks (HTTPS). It's not just good for your website's security; it also adds an extra layer of trust for both Google and your visitors.


8. Steer Clear of Shady Practices

Google plays the role of the internet police, and they don't take kindly to shady characters. Avoid misleading subject lines, deceptive practices, or sending content that users didn't sign up for. Being a responsible online citizen pays off in the long run.




In conclusion, adhering to these guidelines is your ticket to becoming a responsible email citizen in Google's world. By maintaining a healthy email ecosystem, your business can thrive in the vast landscape of online communication.


Stay authentic, transparent, and user-focused to unlock the full potential of your email marketing efforts.


Do you need help with your email marketing?


Get in touch with Build a Brand today and book your FREE online consultation.

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