When you’re new to the world of marketing there is never ending learning. There is always something new to learn and trends to keep up with. Continual Personal Development has always been an important part of my growth here at Build A Brand.

In our modern society, content marketing is a commonly used strategy for many brands and companies; the question at hand is, what is content marketing? Content marketing is the process of planning, writing and publishing strategic materials focused on distributing relevant and consistent content to retain a clear and loyal audience and eventually make profit from it.

Incorporating a blog on your website is one of the most effective ways to enhance your online presence

Getting to know the person behind the brand is key to creating a unique and limitless identity