The first few months of the year have been a mix of fresh ideas, new faces, a bit of sunshine (finally), and some proper feel-good moments as a team. Here’s a little round-up of life lately at Build a Brand.

2025 has been a great year filled with connection, creativity, and plenty of memorable moments - including going viral on Tiktok! 👇 Team Bonding & Days Out! From celebrating at the Fenland Business Awards in March: We scrub up well! To testing our teamwork and problem-solving skills at the Crystal Maze experience in July: ... it’s been a year of growth and shared experiences. Exhibiting in London! We were proud to be part of The White Label Expo at the Excel London in Novemb

Marketing is changing. Again. And this time it’s not just another shiny trend we can all ignore. AI has properly arrived, Google is doing Google things, social media has decided it wants to be “real” now, and ads are getting smarter and more opinionated.

2026 is shaping up to be less about shiny new tactics and more about maturity. Smarter data use. Better content. Fewer shortcuts. And a lot more accountability.

Social media in 2025 was loud, messy, experimental - completely different from anything we’ve seen before. Algorithms shifted, creators changed their approach, and audiences demanded something deeper, more honest and more human.

Here’s your annual recap of what changed, why it matters, and how you can use these insights to shape your 2026 strategy.

Trends & News April 2025 Round Up

Incorporating a blog on your website is one of the most effective ways to enhance your online presence

Getting to know the person behind the brand is key to creating a unique and limitless identity