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Taking Back Control: Harley Motors’ New Shopify Website
Harley Motors wanted to own their website, manage their own stock, and stop feeling locked into a platform that dictated how they operated.
Gemma Walker
5 days ago3 min read
Marketing is changing again… so here’s the honest version
Marketing is changing. Again.
And this time it’s not just another shiny trend we can all ignore.
AI has properly arrived, Google is doing Google things, social media has decided it wants to be “real” now, and ads are getting smarter and more opinionated.
Cloudia Edinburgh
Jan 202 min read
The Top 10 Digital Marketing Trends for 2026
2026 is shaping up to be less about shiny new tactics and more about maturity. Smarter data use. Better content. Fewer shortcuts. And a lot more accountability.
Gemma Walker
Dec 22, 20254 min read
2025 Social Media Trend Round-Up
Social media in 2025 was loud, messy, experimental - completely different from anything we’ve seen before. Algorithms shifted, creators changed their approach, and audiences demanded something deeper, more honest and more human.
Cloudia Edinburgh
Dec 21, 20253 min read
Google’s Pre-Christmas Core Update
Ah yes. It’s December. The fairy lights are up. The inboxes are slowing down. Marketers are whispering “we’ll pick this up in January”…and Google drops its annual Core Update like an unwrapped brick through the festive shop window.
Gemma Walker
Dec 16, 20253 min read
The Biggest Social Media Shifts of the Year & What Brands Need to Know for 2026
Here’s your annual recap of what changed, why it matters, and how you can use these insights to shape your 2026 strategy.
Cloudia Edinburgh
Dec 12, 20253 min read
Why Your Website Isn’t Converting (and How to Fix It)
Ever wondered why your website isn’t converting visitors into sales or enquiries? You’re not alone. We see it all the time… stunning, beautifully designed websites that simply don’t perform.
Tyler Walker
Nov 4, 20252 min read
What's been happening recently at bab!
It’s been a busy few months in the marketing world, hasn’t it?
Between Google shaking things up (again), the rise of AI changing how search results show up, and social media constantly switching up its trends, we’ve been keeping a close eye on it all.
Gemma Chapman
Oct 26, 20252 min read
The Haunting Truth About Boosting Facebook Posts
The blue button that claims to make your post perform better: more likes, more engagement, more growth.
You’ve written a brilliant Facebook post, so what harm can clicking a button to make things even better really be? It’s tempting, right?
Tyler Walker
Oct 25, 20253 min read
My CPD Experience
When you’re new to the world of marketing there is never ending learning. There is always something new to learn and trends to keep up with. Continual Personal Development has always been an important part of my growth here at Build A Brand.
Jessica Martin
Aug 8, 20253 min read
Email Marketing Etiquette: Do’s and Don'ts
Email marketing plays a huge role in the world of marketing, but let’s be honest nobody likes receiving loads of spammy long emails. This is why email marketing etiquette is vital. It isn’t just about good content it’s about being able to connect with your audience.
Jessica Martin
Jul 30, 20254 min read
Case Study: Migrating a Fashion brand from Woocommerce to Shopify
Uzma Bozai had long outgrown the Wordpress/WooCommerce setup powering their site. The problems went deeper than aesthetics though, the platform was limiting the brand’s ability to evolve, experiment, and grow.
Gemma Walker
Jul 13, 20253 min read
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