GOOGLE SHOPPING
MANAGEMENT

YOUR DIGITAL SHOP WINDOW!

Google Shopping is a powerful tool for eCommerce brands to boost their online visibility to millions of shoppers, drive sales and boost profitability.

By submitting detailed product data feeds to Google Merchant Centre, retailers can have their items displayed prominently in Google Search, Google Maps, YouTube, Google Images and other ares of the Google ecosystem.

Think of it as your digital shop window on the search results page, showing up right when customers are ready to buy.

Build a Brand are experts in Google Shopping Management ensuring your products are approved and distributed across Google. If you are running Google Ads it is important that your products are fully optimised for Google Merchant Centre as this is the foundation of your campaign.

If you are struggling to get sales from Google Shopping, are spending too much with no return or are even struggling to get your products approved then speak to Build a Brand.

We will review your account and product feed and any existing ad campaigns to identify what needs fixing and improving. We analyse and focus on data-driven optimisations to make your budget work smarter, not harder.

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What Are The Benefits of Google Shopping?

Increased Visibility

Google Shopping Ads appear at the top of search results alongside text ads and organic results, making them highly visible to potential customers. This visibility can significantly improve click-through rates and attract ready-to-buy shoppers.

Attract High-Intent Shoppers

Shopping ads showcase product images, prices, and key details upfront, so customers clicking through are more likely to convert since they've already seen critical information.

Retail-Specific Targeting

Unlike traditional ads, Google Shopping relies on detailed product feeds rather than keywords. This means Google matches your products to relevant searches, simplifying campaign management while enhancing targeting accuracy.

Advanced Analytics

Google Ads provides granular insights into product performance, allowing businesses to optimise campaigns by identifying top-performing items or categories.

Free Product Listings

Retailers can list their products for free on Google Shopping, giving additional exposure to customers without requiring ad spend. Paid campaigns, however, can amplify this visibility.

Optimising your products for Google Shopping not only drives sales but also builds brand recognition. High-quality images and detailed product titles and descriptions help establish trust, while consistent ad performance reinforces your brand's presence in competitive spaces. Additionally, retailers can pair Shopping campaigns with other formats like Performance Max, which integrates Shopping ads with YouTube, Display, and more for holistic brand marketing.

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