search engine optimisation (SEO)
get your business found online
what is SEO?
Search Engine Optimisation, otherwise known as SEO is the name given to any activity, both on and off site, that exists to improve rankings on search engines such as Google, Yahoo or Bing. Search engines rank and reference pages that they consider to be relevant and authoritative to the user who is searching using your keywords.
For your website to be seen by consumers, search engines need to know it exists by not only finding your website, but by being able to 'crawl' it to find the content that it deems to be 'relevant' and 'authoritative' to the user. Although design and UX usability are important in web design today, a strong SEO strategy is still needed, as although search engines are becoming more clever, they are still fundamentaly robots that read code.
Once these search engines have indexed your website, depending on what the search user has inputted as a search term (know in marketing as 'keywords') the consumer will then be shown a page of results from various related websites which is where you hope to show up, right there on the search results page (SERP).
how we can help
Here at Build A Brand we can help you to design an SEO strategy for your business that will deliver the results your business desires, whether that be to increase sales or to drive traffic and generate leads, Build A Brand can help you - and explain the jargon along the way!
Do you already have a website you love the design off but are not getting the results you want?
Our knowledgable team can help to optimise your existing website so that it shows up in search results when users are searching for businesses just like yours.
DID YOU KNOW - 62% of internet users do not look past the first page of results!
We have proven strategies that work to get your business seen on the first page. This will not happen overnight, but trust us when we say it will happen!
keeping up with change
SEO is not a one time campaign, it is an ongoing strategy which your business should have a plan and resources for. As well as the more traditional SEO tactics such as optimising URLs, meta titles and meta descriptions, it is just as important to optimise your website for the latest search engine algorithm changes and search trends.
1/5 of searches made on Google are voice searches
Optimising your website for voice search is also fundamental today as 1/5 of searches made on Google are now by voice. Voice search has become popular over the years due to the ease of speaking to your assistant rather than typing, getting faster results. If your website is not optimised for voice search and 'long-tail keywords' then the next time someone asks 'Alexa', 'Google' or 'Siri' for a business like yours you will be found nowhere!
Just as important is mobile search optimisation with half of all internet traffic being on mobile smartphones, the mobile eCommerce market is huge! There is nothing more frustrating then trying to navigate a website on your phone that is not optimised for mobile.
If you run an eCommerce shop or are thinking about starting then please get in touch with us to see how we can help you to grow your online sales.