SEO

Let’s make your website the superstar it was born to be!

Think of SEO (Search Engine Optimisation) as the magic ingredient that helps your website get found, clicked on, and loved, by both people and Google!

When done right, SEO gives your site the boost it needs to climb the search engine results pages (SERPs – yep, that’s the techy term for what shows up when you Google something). The goal? To get your business showing up right where your customers are looking.

So, what is SEO exactly?

Imagine your website has a personal trainer. That’s SEO – working behind the scenes to strengthen your content, structure, and strategy so search engines can easily find, understand, and rank your site.

Search engines are just like librarians but for the internet. They scan every page, picking out the most relevant, helpful content for every search. To stand out, your site needs to show:

Experience
Expertise
Authority
Trust

(That’s called E-E-A-T – and yep, Google’s hungry for it!)

EEAT THAT!

LESS THAN 1% OF SEARCHERS CLICK ON THE SECOND PAGE OF GOOGLE RESULTS

SOURCE: How People Use Google Search

Your SEO Sidekick!

Sure, a beautiful website and great user experience are important – but without SEO, it’s like opening a shop in the middle of nowhere with no signs pointing to it. Search engines are smart, but they’re still robots. If they can’t find and understand your site, no one else will either. That’s why a strong SEO strategy is essential – it bridges the gap between your awesome content and the people searching for it.

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Why choose Build a Brand for your SEO?

At Build a Brand, SEO isn’t just part of what we do – it’s our thing. Whether you're a business just starting out or ready to scale up, we’ll craft a strategy tailored to your business goals and your audience.

We make SEO simple, effective, and (dare we say it?) fun. No jargon, no fluff – just real results.

Ready to make your website work harder for you?
Let’s chat! Get in touch today and let’s build something brilliant together.

LOCAL
SEO

What is local SEO?

Local SEO is a critical strategy for businesses aiming to appear in 'near me' or proximity-based search results. With the majority of consumers relying on location-specific searches to find products and services, optimising for Local SEO ensures your business is visible when it matters most.

For instance, someone searching for "Pizza near me," the results will vary based on their location. Whether they’re at work, home, or traveling, Local SEO ensures your business appears in those hyper-localised searches. This is even more important for businesses with physical locations or those serving specific geographic areas.

One of the most impactful ways to dominate Local SEO is by securing a spot in the local map results (also known as the Local Pack or Google Map Pack). You would have seen this anytime you have performed a proximity based search, this is the section at the top of search results that displays three businesses along with a map. Appearing here significantly increases your chances of attracting that click from people in your area!

To achieve this, having a well-optimised Google Business Profile (GBP) is absolutely essential. Your GBP acts as the foundation of your Local SEO strategy.

Read our blog: What is Local SEO?

Build a Brand can help you with setting up your Google Business Profile or ensuring your existing one is optimised for maximum visibility.

Yep, people love chatting with their digital assistants instead of typing. It's fast, it's easy, and it's the future. But if your website isn’t optimised for voice search and those juicy 'long-tail keywords,' you’ll be invisible the next time someone asks Alexa, Google, or Siri for a business like yours!

With over 60% (and growing) internet traffic coming from mobile devices and Googles MOBILE FIRST algorithm, mobile optimisation is a MUST! Google uses the mobile version of a website's content, crawled with the smartphone agent, for indexing and ranking meaning you should prioritise the mobile version of your website. There’s nothing worse than trying to navigate a website on your phone that isn’t mobile-friendly. It's like trying to read a map with a magnifying glass, super frustrating!

Don’t let your business get left behind, let’s get you found and fabulous!