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social media marketing
why use social media?
"I don't see the point"
"I've tried it before and it doesn't work"
"I don't have time"
"I don't know what to do or where to start"
"What's a hashtag?"
"How can I reach more people?"
Just a few questions we hear most of the time when we speak to new clients!
Honestly - do you have the time to run a business and post regularly on Facebook/Instagram/Twitter?
Some clients do and they love to be able to post as and when they want, whilst other businesses want us to take over and manage their social media campaigns so they don't have to worry about a thing.
The key fact is that with having social media accounts for your business, they need to be kept up to date, relevant and engaging. There's no point posting for the sake of posting. The aim is to attract your followers with fresh new content and value to pause their scrolling and look at your business. This is where we can help!
Working alongside you, understanding what your business needs are and your aims, Build A Brand can either support and work with your company to create engaging social media campaigns, or take full control and help boost your company's awareness through targeted social media marketing.
social media stats
Every minute, worldwide:
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240k photos are posted to Facebook
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694k hours of YouTube video is watched
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44m people watch a Facebook Live
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575k Tweets are posted to Twitter
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167m users watch TikTok
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2m snaps are sent on Snapchat
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5.7m Google searches are carried out
You can not afford to not be utilising social media in your marketing strategies!
social media optimisation
Social Media Optimisation (SMO) is becoming increasingly important in digital marketing as search engines improve their offerings to users by analysing what customers are saying and searching for on social media networks.
The results of SMO are a better understanding of your targeted audience which in return will provide insightful data analytics to use thus increasing relevant traffic to your website.
At Build A Brand we use various analytic tools to see how well your posts are performing and their reach both organically and with paid ads. We also use social listening and monitoring tools to see how your target audience is responding to your posts.
It is as important to us as it is to you that you get a good return on your marketing investment. Through our analytic tools, we can see if your social media campaigns are driving customers to your website and crucially are they converting into sales/leads?
We can also help your brand get noticed and stand out online with eye-catching social media graphics and templates designed in-house by our creative teams.
From as little as an hour a week, we can create and schedule social media posts across various platforms for your company making SMO affordable for the smallest of businesses.
Fancy a free, informal consultation?