A Brand Identity lets consumers know who you are and what you do. Details such as the font type and colours used in your logo are important and will convey to your audience the tone and personality of your business.
How do you want your customers to perceive you?
Formal? Playful? Creative? Sleek?
Imagine brand identity as a Superhero. It's not just a fancy costume or a catchy name, it's the entire persona that makes our superhero stand out in a universe full of caped crusaders...
BRAND IDENTITY
The superhero edition
the origin story
Imagine brand identity as a Superhero. It's not just a fancy costume or a catchy name, it's the entire persona that makes our superhero stand out in a universe full of caped crusaders...
The Superhero Suit: Logos and Colours
First, we have the super suit - logo and colours. This is the first thing anyone sees, and it’s got to be memorable. Imagine if Superman’s suit was grey and bland. Not very super, right? Your brand's logo and colours should make people feel something special, just like seeing that iconic red cape fluttering in the wind.
The Catchphrase: Taglines and Slogans
Next, we need a catchphrase. Batman has "I am vengeance," Spider-Man has "With great power comes great responsibility," and your brand needs a tagline that sticks. It should be short, sweet, and pack a punch - something people remember and associate with your brand instantly.
The Secret Base: Brand Voice and Personality
First, we have the super suit - logo and colours. This is the first thing anyone sees, and it’s got to be memorable. Imagine if Superman’s suit was grey and bland. Not very super, right? Your brand's logo and colours should make people feel something special, just like seeing that iconic red cape fluttering in the wind.
The Sidekicks: Visual and Verbal Elements
Superheroes often have sidekicks who help them out. In brand identity, these are your visual and verbal elements - fonts, imagery, tone of voice, and even the way you write your emails. They support the main hero (your brand) and ensure everything is cohesive and instantly recognisable.
The Arch-Nemesis: Inconsistency
Every superhero has an arch-nemesis. For brand identity, it’s inconsistent. This villain sneaks in when your branding elements don’t match up - when your tone is serious on social media but casual on your website, or when your logo looks different in various places. Consistency is key to keeping your brand strong and defeating the forces of confusion.
The League of Heroes: Brand Community
Finally, a superhero isn’t complete without a league. A community of loyal fans and advocates. Your brand community is like the Avengers or Justice League, supporting and promoting your brand’s mission. Engaging with your audience, listening to their feedback, and making them feel like they’re part of your story is crucial to building a strong brand identity.
Supercharge Summary:
Crafting Designs that WOW your Audience
Imagine diving deep into research to create designs that bring your business and products to life. Designs that make your target audience go, "Wow, that's awesome!" A logo that’s more than just a pretty face - it’s your brand’s superhero emblem. Styling that captures the essence of your brand’s personality, like a signature move. Colours that pop and make your brand unforgettable, just like a superhero’s iconic suit. Typography that speaks your brand’s language, as unique as a superhero’s catchphrase.
With our thorough research, we’ll develop these elements to connect with your audience and make your brand the star of the show!
So, there you have it!
Your brand identity is your superhero persona, complete with a striking appearance, a memorable catchphrase, a distinctive voice, and a loyal community.
Read our blog: The Importance of Strong, Consistent, Uniform Branding.
Consistency is key when it comes to building a strong brand identity. Consumers need to interact with your brand 5-7 times before they will remember it! Keep it consistent, make it memorable, and watch your brand save the day in the market!
Take a read of our Client Case Studies to see how we have helped businesses build their brand.