Project //
PPC, CRO, Social Media
Features //
Google Ads, Meta Ads, Klaviyo, Reviews, Subscriptions, Automations, Shopify, Social Media Management
INDUSTRY //
Retail & Ecommerce
CLIENT NAME //
BRAYN Health
About //
BRAYN Health
BRAYN was created by two pharmacists with a shared belief: looking after yourself should feel simpler, more considered and more connected to nature.
Their products include Mushroom based Coffee, Mocha and Gummies.
The problem
Understanding where a business is today helps us create a plan for where it wants to be tomorrow.
Here's what our client was struggling with before we got involved.
Turning marketplace success into website growth
BRAYN Health had already built momentum through TikTok and Amazon, but its own Shopify website wasn’t delivering the same results. We worked with the team to strengthen the customer journey, build trust and give shoppers more reasons to purchase directly from the brand.
BRAYN’s products were selling successfully through TikTok and Amazon, but its website was struggling to generate traffic and sales.
Our review found that the website experience felt disconnected from the products and buying journey customers encountered on its marketplace channels. New customers visiting the site had to commit immediately to full-sized products, with no lower-cost way to try the range first.
The site also needed stronger trust signals. The founders’ backgrounds as pharmacists were not being used prominently enough, despite being an important point of difference in a crowded supplements market.
Small fonts, an inconsistent layout and unclear customer paths made the website difficult to navigate, while unnecessary backend code was affecting its overall performance.
What we did
Working closely with our client, we developed a tailored solution designed to support their goals, improve performance and create opportunities for future growth.
We refreshed the website layout to create a clearer, more consistent and easier-to-read shopping experience across desktop and mobile.
To reduce the barrier to a first purchase, we helped BRAYN introduce its sample-sized products to the website. This gave new customers an affordable way to try a supplement before committing to a full-sized pack.
We strengthened trust throughout the website by highlighting the founders’ pharmaceutical backgrounds and making BRAYN’s expertise more visible within the customer journey.
We also:
Improved the website’s navigation and customer pathways
Made product information clearer and easier to read
Introduced a subscription model to encourage repeat purchases
Added a referral scheme that rewards customers for recommending BRAYN
Optimised the website’s backend code
Supported the brand with Google Ads and Meta awareness campaigns
Used paid advertising tests to assess the viability of acquiring new customers at scale
The advertising campaigns generated additional sales, but the cost of acquisition showed that paid ads alone would not yet provide a sustainable route to growth. This gave BRAYN clearer evidence about where to focus its budget and reinforced the importance of improving conversion, retention and the direct website experience.
The Results
The best results come from building strong foundations.
Here's the impact our work has had on the business so far.
During the period we worked with BRAYN, the website saw clear growth compared with the previous reporting period:
Website sessions increased
Orders increased
Gross sales increased
Total sales increased
Starting from a relatively low base, these results demonstrated a significant change in the website’s performance.
BRAYN’s Shopify store became a more credible and effective sales channel, with clearer routes into the brand for new customers and stronger foundations for subscriptions, referrals and repeat purchasing.
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