Daly Group originally approached us for support with their social media marketing as the business continued to grow locally.
Over time, the company expanded significantly beyond its original plumbing and electrical services, moving into renewable energy solutions and access hire while continuing to work across both domestic and developer projects.
Their existing website no longer reflected the scale of the business or the wide range of services they now offered. It lacked the depth of content needed to properly explain their services, support SEO growth or capture leads effectively.
At the same time, Daly Group wanted their online presence to better showcase their strong community involvement and charity work within the Fakenham area, including sponsorship of the local football team, helping communicate the values behind the business as well as the services themselves.
We initially supported Daly Group through social media management, helping strengthen their online presence and brand visibility locally.
As the business evolved, we designed and built a brand new website that could properly support their growth and future direction.
The new site was structured to clearly separate and showcase their expanding services, including renewable energy, access hire, plumbing and electrical work. We introduced significantly more content and dedicated service pages to improve both user experience and search visibility.
Lead generation was also a major focus throughout the build. We incorporated enquiry and contact capture forms across the website, making it easier for potential customers to get in touch and improving the overall customer journey from enquiry through to booking.
Alongside the service-focused content, we also made sure the website reflected the personality and values of the business, highlighting their charity work, local involvement and community sponsorships.
Our work with Daly Group continues beyond the website build. We are providing ongoing SEO support, continuing to expand the site content and strengthen visibility as the business grows.
We are also supporting the development of a CRM system designed to streamline internal workflows, from initial lead capture through to booking jobs and managing follow-up servicing. Alongside this, we are incorporating email marketing and preparing the foundations for future paid advertising campaigns.
Daly Group now has a website that properly reflects the scale, professionalism and direction of the business.
The new structure and expanded content give potential customers a far clearer understanding of the services they offer, while the improved lead capture systems support enquiries more effectively than before.
The business now has a much stronger foundation for long-term growth online, with SEO-focused content and ongoing development helping improve visibility across their key service areas.
Beyond generating leads, the website also does a far better job of representing Daly Group as a business rooted in its local community, showcasing the charity work and sponsorship activity that forms a key part of their identity.
Our ongoing SEO work continues to strengthen Daly Group's online visibility as the business expands into new service areas. Over the most recent three-month period, organic website traffic increased by almost 10%, while click-through rates improved from 4.9% to 5.5% and average Google rankings improved from position 12.5 to 11.4.
Despite appearing in slightly fewer searches overall, more users are choosing to visit the website, demonstrating improved search relevance and stronger visibility across key services.
With ongoing SEO development, CRM implementation, email marketing and future paid advertising planned, Daly Group now has the digital foundations in place to support its continued growth across Norfolk and beyond.
Project //
Social Media, Services Website, SEO, CRM, Creative Design
Automations, Business Portfolio, Email Marketing, Google Business Profile, Lead Capture, Marketing Materials, Meta Ads, Wix, Social Media Management
Daly (Group) Ltd
Based in Fakenham, Norfolk, Daly Group Limited is a trusted and experienced contractor specialising in electrical, heating, plumbing, and renewable energy services. Since their establishment in 1993, they've proudly delivered high-quality, reliable solutions to both domestic homeowners and property developers across East Anglia.
Whether you’re building a new development, upgrading a property, or integrating renewable technologies, Daly Group offers a seamless end-to-end service that combines technical excellence with customer-focused support.