Project //
Services Website, PPC, SEO
Features //
Google Ads, Google Business Profile, Wix, Lead Capture
INDUSTRY //
Home & Trade Services
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About //
Downham Drainage
Downham Drainage are a drainage company based in Downham Market who understand the importance of maintaining proper drainage and ensuring the health and safety of your home or business.
The problem
Understanding where a business is today helps us create a plan for where it wants to be tomorrow.
Here's what our client was struggling with before we got involved.
Downham Drainage had a website built on Wix, but it was very basic, visually uninspiring and didn’t reflect the quality of the services offered.
The site lacked structure, clear messaging and useful content, making it difficult for potential customers to quickly understand what services were available or when to get in touch. It also wasn’t built with search intent in mind, meaning there were missed opportunities to appear in local searches.
Overall, the website wasn’t doing enough to build trust, generate enquiries or support growth in the local area.
What we did
Working closely with our client, we developed a tailored solution designed to support their goals, improve performance and create opportunities for future growth.
We redesigned and rebuilt the website to create a more professional, engaging and informative online presence.
The focus was on improving both the visual appeal and the structure of the site. We introduced clearer service pages, better content and a more logical layout so users could easily find what they needed.
From an SEO perspective, we built out pages around key services and locations, helping target the types of searches potential customers are actually making when they need drainage support.
We also improved the overall user journey, making it quicker and easier for users to understand the problem, find the right service and get in touch.
The Results
The best results come from building strong foundations.
Here's the impact our work has had on the business so far.
Downham Drainage now has a website that properly represents the business and builds trust with potential customers from the first visit.
The site is far more informative and visually engaging, helping users quickly understand the services available and feel confident in making an enquiry.
With a clearer structure and improved content, the website is now better positioned to appear in local search results and attract more relevant traffic.
What was previously a very basic online presence is now a working asset for the business, supporting both visibility and lead generation.
Since launching the new website and implementing an ongoing SEO strategy over the last 6 months, Downham Drainage has significantly increased its visibility within Google Search.
Over the last six months, organic clicks have increased by 17%, while search impressions have grown from 4,790 to over 20,600, representing a 330% increase in visibility.
Importantly, this growth is being driven by local service-based searches rather than just branded traffic. The website is now appearing for terms such as "drainage companies near me", "drain unblocking near me" and "drain survey Kings Lynn", helping introduce the business to new potential customers actively searching for drainage services.
Alongside the website improvements, we continue to support Downham Drainage with ongoing SEO and content development, building out service and location-based content to strengthen rankings, generate leads and support the long-term growth of the business.
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