Project //
Services Website, Social Media
Features //
Wix, Social Media Management, Lead Capture, Automations, Google Ads
INDUSTRY //
Industrial
CLIENT NAME //
Gold Star Metal Traders
About //
Gold Star Metal Traders
Goldstar Metal Traders Ltd (GSMT) are a leading specialist in metal recycling, committed to providing environmentally responsible disposal solutions for ferrous and non-ferrous scrap metals, as well as End of Life Vehicles (ELVs).
Established in May 2011 on a half-acre plot in March, Cambridgeshire, they have rapidly expanded to encompass a 20-acre site featuring custom-built offices, two additional locations in Wereham and King’s Lynn, and two short sea dock transfer facilities.
As an award-winning business, they serve clients across East Anglia and The Midlands, facilitating worldwide metal exportation.
The problem
Understanding where a business is today helps us create a plan for where it wants to be tomorrow.
Here's what our client was struggling with before we got involved.
Modernising a Trusted Metal Recycling Business for the Digital Age
Goldstar Metal Traders had built a strong reputation across East Anglia for commercial scrap metal recycling and waste management services. However, its branding and website no longer reflected the professionalism, scale and expertise of the business.
The company wanted to modernise its image, improve its online presence and create a website that would generate enquiries from commercial customers while showcasing the full range of services on offer.
Alongside a refreshed website, Goldstar also wanted to strengthen its visibility online through digital marketing, social media and paid advertising.
What we did
Working closely with our client, we developed a tailored solution designed to support their goals, improve performance and create opportunities for future growth.
We partnered with Goldstar Metal Traders to deliver a complete digital refresh, starting with a modernised brand identity.
We refined the company's branding with a fresh logo and updated colour palette before designing and developing a bespoke Wix Studio website. The new website was built around user experience, making it easier for visitors to explore services, understand the company's expertise and enquire about commercial recycling solutions.
To support the website launch, we managed the company's social media, creating branded content and templates that established a more consistent and professional online presence. As the business grew, the team transitioned their social media management in-house using the foundations we had created.
Alongside this, we managed paid advertising campaigns and ongoing SEO work, helping increase visibility, attract relevant website visitors and generate new business enquiries.
The project included:
Brand refresh and logo modernisation. Bespoke Wix Studio website design and development. Mobile responsive design. Lead capture forms and enquiry optimisation. Search engine optimisation. Google Ads management. Social media management and branded templates. Ongoing website support and digital consultancy.
The Results
The best results come from building strong foundations.
Here's the impact our work has had on the business so far.
Goldstar Metal Traders now has a modern digital presence that reflects the quality of its services and supports future business growth.
The combination of a refreshed brand, new Wix Studio website and integrated marketing activity significantly increased the company's online visibility, with website traffic growing strongly following the launch. The website provides a solid SEO foundation, improved user experience and clear enquiry pathways, creating a platform that continues to support the business as its digital marketing evolves.
Key outcomes included:
A refreshed brand identity that better reflects the business. A modern Wix Studio website with an improved customer journey. Increased online visibility through SEO and paid advertising. Strong growth in website traffic following the website launch and marketing campaigns. A professional social media presence with branded content templates. A scalable website built to support future SEO growth and lead generation.
Looking Ahead
Our partnership with Goldstar Metal Traders has evolved over several years, supporting the business through rebranding, website development and digital marketing.
We're now working together once again to build on those strong foundations with an expanded SEO strategy, helping increase commercial visibility, target new industries and continue driving long-term growth.
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