Project //
Branding, Social Media, SEO
Features //
Automations, Google Business Profile, Lead Capture, Lifestyle Photography, Reviews, Social Media Management, Wix, Booking Systems
INDUSTRY //
Education & Training, Hospitality & Leisure
About //
Grange Farm Swim School
Set in the beautiful surroundings of Emneth, near Wisbech on the Cambridgeshire/Norfolk border, Grange Farm Swim School offers swimming lessons for both children and adults, as well as private pool hire and aqua fit classes.
They have 2 pools, both heated to 29-31ºc and are perfect for all the family!
The ‘Sunrise Pool’ is 20m x 2.5m long (depth 1-1.2m) and includes the use of a hot tub. The ‘Sunset Pool’ is 10m x 5m (depth 1.4m). Head to their website to get booked in!
The problem
Understanding where a business is today helps us create a plan for where it wants to be tomorrow.
Here's what our client was struggling with before we got involved.
Grange Farm Swim School already had a strong reputation locally and a loyal customer base, but owner Lucy was conscious of the need to continue evolving and avoid becoming complacent.
With increasing competition from other swim schools and leisure providers, she wanted to strengthen her online presence, improve brand consistency and ensure the business remained highly visible when local families searched for swimming lessons, aqua fitness classes and private pool hire.
Alongside this, Lucy wanted support with social media management due to the demands of running a busy swim school.
She was also keen to improve the customer journey through better use of her booking systems and member functionality, although this remains an ongoing project.
What we did
Working closely with our client, we developed a tailored solution designed to support their goals, improve performance and create opportunities for future growth.
We started by reviewing Grange Farm Swim School's digital presence, identifying opportunities to improve both the website experience and search visibility.
Our work included:
Refreshing and modernising the website design to create a more visual, engaging experience.
Reducing large blocks of text and improving page layouts throughout the site.
Strengthening calls to action and navigation.
Creating a more consistent visual identity across the website and social media channels.
Building an SEO strategy focused on long-term organic growth.
Optimising key service pages including Swimming Lessons, Aqua Fitness and Private Pool Hire.
Creating and expanding a resource hub filled with useful content for parents and swimmers.
Refreshing older content to improve search performance and user engagement.
Managing social media content to maintain visibility and community engagement.
Exploring improvements to booking systems and member functionality to enhance the customer experience.
The Results
The best results come from building strong foundations.
Here's the impact our work has had on the business so far.
Over the last seven months, Grange Farm Swim School has significantly strengthened its digital presence, ensuring the business remains highly visible to local families searching for swimming lessons, aqua fitness classes and private pool hire.
The website now benefits from a much stronger visual identity, with a more engaging user experience, clearer navigation and a consistent brand presence across both the website and social media channels.
Alongside the design and content improvements, SEO work has helped increase the swim school's visibility across Google Search and Google Maps. During the latest reporting period, the website generated over 3,000 organic visits from Google Search and appeared in search results more than 46,000 times.
The Google Business Profile has also become a powerful source of local enquiries, generating:
4,017 website visits
1,237 direction requests
144 phone calls
5,398 profile interactions
The swim school is now appearing for a wider range of local searches, including swimming lessons, aqua fitness and private pool hire, helping Grange Farm Swim School reach new customers beyond its existing reputation and word-of-mouth referrals.
Perhaps most importantly, Lucy now has a modern digital platform that better reflects the quality of the swim school itself, with a growing resource hub, stronger online visibility and a clear roadmap for future improvements to member experiences and booking systems.
Ready to Write Your Own Success Story?
Every business starts somewhere. Whether you need a new website, better visibility on Google, more leads, stronger social media or simply a marketing team that feels like part of your business, we're here to help.
Book a free, no-obligation discovery call and let's explore what's possible for your business.
Not sure where to start?
Take our free Marketing Health Check and receive personalised recommendations tailored to your business goals.