Harley Motors was relying on a third-party vehicle marketplace to showcase its stock, which limited both flexibility and control.
While the platform provided vehicle listings, it came with ongoing costs and restrictions around how the business could present its brand and manage its online presence. The website wasn't truly theirs, making it difficult to build a professional identity or adapt the site as the business evolved.
The goal was to reduce dependency on third-party platforms, lower ongoing costs and create a website that Harley Motors fully owned and controlled.
We migrated Harley Motors onto Shopify, creating a modern website that gave the business complete control over its online presence.
Rather than functioning as a traditional ecommerce store, the website was designed as a vehicle showroom and brochure site, allowing customers to browse available stock and enquire directly about vehicles.
We structured the site to make it easy for visitors to view vehicle specifications, images and key information, while also ensuring the team could quickly add, update and remove vehicles as stock changed.
The website was built with simplicity and ease of use in mind, providing a professional platform that showcases the business without the complexity of online checkout functionality.
Alongside the website build, we implemented tracking and marketing foundations to support future growth and began running targeted Meta advertising campaigns designed to increase local awareness, showcase available vehicles and drive enquiries from potential buyers.
Harley Motors now has a website they fully own and control, removing reliance on third-party listing platforms and reducing ongoing costs.
The new site provides a professional online showroom where potential customers can browse available vehicles and make enquiries directly, helping strengthen the Harley Motors brand rather than promoting another platform.
Managing vehicle stock is now quicker and more efficient, allowing the team to keep listings accurate and up to date with minimal effort.
Alongside the website, ongoing Meta advertising is helping increase visibility within the local area, putting available vehicles in front of potential customers and creating additional opportunities for enquiries and sales.
What was previously a costly and restrictive setup is now a flexible website and marketing platform that supports the business today while providing a solid foundation for future growth.
Project //
Services Website, PPC
