JD Catering Equipment was operating as a traditional catalogue-led business, with no real online sales channel in place.
As customer behaviour shifted in 2020, relying on printed catalogues and manual ordering processes was becoming limiting. There was no scalable way to reach new customers, track performance or grow beyond their existing base.
As the business began moving online, the initial setup needed to evolve quickly. Product range, demand and expectations all increased, and the existing platform and structure weren’t built to handle that level of growth long term.
Alongside this, there was an opportunity to generate consistent revenue through paid advertising and organic search, but the foundations weren’t in place to do this effectively at scale.
We started by bringing JD Catering online, transitioning them from a catalogue-based business to a fully functional ecommerce website.
As the business grew, we supported a full platform migration to Shopify, giving them a more scalable, flexible system that could handle their expanding product range and increasing demand.
From there, we focused on growth.
We launched and continue to manage their Google Ads campaigns, building a strategy focused on high-intent product searches. This has allowed them to consistently capture demand from customers actively looking for commercial catering equipment, driving strong return on ad spend.
Alongside paid activity, we implemented an ongoing SEO strategy, shifting focus away from trying to optimise thousands of individual product pages and instead building out content clusters and buying guides. This approach strengthens their authority in key product categories and supports long-term organic growth.
We continue to work closely with their team, providing ongoing support across SEO, paid advertising and general website improvements to ensure the site keeps evolving as the business grows.
JD Catering Equipment has successfully transitioned from a catalogue-led business into a strong, scalable ecommerce brand.
Their website is now capable of handling a large and growing product range, with a platform that supports both day-to-day operations and long-term expansion.
Google Ads has become a consistent and reliable revenue driver, delivering a strong return on ad spend and allowing the business to capture high-intent customers at scale.
From an SEO perspective, the site now has a clear structure and strategy in place to build authority over time, moving beyond short-term wins and supporting sustainable organic growth.
After more than five years of working together, the business continues to grow - +132% revenue growth in last 2 years, with a setup that is not only performing well but is built to keep scaling in the future.
Project //
eCommerce Website, PPC
Inventory Control, Product Reviews, Automations, Google Ads, Google Business Profile, Business Portfolio, Email Marketing, Mailchimp, Shopify, Lead Capture
JD Catering Equipment Solutions
With over 35 years of experience, JD Catering Equipment Solutions LTD is your go-to for top-notch commercial kitchen equipment. As a family-run business, they specialise in supply, installation, servicing, and repairs.