Project //
Google Ads, Services Website
Features //
Wix, Google Ads, Lead Capture
INDUSTRY //
Health & Beauty
About //
Marianne Killick
Marianne is a highly experienced acupuncturist, and full member of the Association of Acupuncture Clinicians, with over fifteen years in private practice, having graduated from the Northern College of Acupuncture in 2010. She specialises in women's health, particularly in fertility, IVF support, menopause, and hormonal balance, while also addressing long-term health issues and pain relief.
The problem
Understanding where a business is today helps us create a plan for where it wants to be tomorrow.
Here's what our client was struggling with before we got involved.
Marianne Killick already had a website in place, but it wasn’t generating a consistent flow of enquiries.
While the service itself was strong, there was no structured strategy behind driving traffic to the site, and booking wasn’t as seamless as it needed to be. This meant potential customers were dropping off before taking action.
There was also no clear visibility on what was working from a marketing perspective, making it difficult to scale enquiries in a predictable way.
What we did
Working closely with our client, we developed a tailored solution designed to support their goals, improve performance and create opportunities for future growth.
We had previously rebuilt Marianne’s website, focusing on improving the user journey and making the booking process as quick and frictionless as possible.
With those foundations in place, we shifted focus to growth through Google Ads.
We launched and optimised a search campaign targeting high-intent keywords, ensuring we were reaching users actively looking for accupuncture services. The campaign was built using a conversion-focused strategy, allowing us to prioritise leads rather than just traffic.
Ongoing management has focused on refining targeting, improving ad relevance and continuously optimising for better performance, ensuring budget is being used as efficiently as possible.
The Results
The best results come from building strong foundations.
Here's the impact our work has had on the business so far.
The combination of a streamlined website and a focused Google Ads strategy is now delivering consistent, measurable results.
Marianne is generating more enquiries while paying less for each one each month, creating a much more efficient and scalable lead generation system.
Marianne has told us she is pleased she is now operating a 6 week lead time for bookings.
What was previously an inconsistent flow of enquiries is now a structured, performance-driven setup that continues to improve over time.
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