Pure Heart Homecare is a well-established care provider delivering compassionate, person-centred care across its local community in Outwell, Cambridgeshire.
When we first began working together over five years ago, the business had an existing website that we supported through ongoing SEO activity. However, as the company grew, the platform began to show its limitations. It was becoming increasingly difficult to expand content, improve technical performance and support the long-term SEO strategy needed to increase online visibility.
At the same time, the business needed a consistent approach to marketing, ensuring that both its online and offline presence reflected the professionalism, care and trust that sit at the heart of the organisation.
We initially focused on supporting the existing website through ongoing SEO, helping improve visibility and attract potential clients searching for home care services online.
As the business continued to grow, it became clear that the original platform was restricting future development opportunities. We therefore managed a full website migration to Wix, creating a stronger foundation for future growth and improving the site's technical SEO capabilities.
Following the migration, we continued to develop the website through a long-term SEO strategy, regularly expanding content and publishing monthly blog articles designed to answer common questions, support search visibility and demonstrate Pure Heart Homecare's expertise.
Alongside the website, we have worked closely with the team to develop and strengthen their brand identity over the years. We have helped create a consistent visual style that runs throughout their website, social media channels and marketing materials, ensuring the business presents a professional and recognisable image wherever it appears.
We have also supported the business with a wide range of marketing materials, including promotional flyers, brochures and artwork for print advertising campaigns, helping maintain a cohesive brand presence across both digital and traditional marketing channels.
After more than five years of working together, Pure Heart Homecare has a website and marketing presence that has evolved alongside the business.
The move to a more flexible platform has provided a stronger foundation for ongoing SEO development, allowing content to be expanded more effectively and supporting long-term search visibility.
The continuous addition of SEO-focused content has helped strengthen the website as a valuable resource for prospective clients and their families, while also increasing opportunities to be found through organic search.
Beyond the website, Pure Heart Homecare now benefits from a consistent visual identity across its digital and offline marketing. From social media and website content through to brochures and promotional materials, the brand is instantly recognisable and professionally presented, helping build trust with clients, families and the wider community.
Our partnership continues today, with ongoing SEO development, content creation and brand support helping the business continue to grow while maintaining the caring and professional reputation it has built locally.
Project //
Services Website, SEO, Branding, Social Media, Creative Design
Automations, Business Portfolio, Google Business Profile, Marketing Materials, Wix, Social Media Management
Pure Heart Homecare
Pure Heart Homecare very proudly provide high quality, personalised, homecare services in the comfort of your own home within Cambridgeshire & Norfolk.
As well as providing private homecare, they are placed on the Preferred Suppliers List (PSL) for NHS Continuing Healthcare (CHC), and work closely with social workers and other NHS professional to provide support to Service Users referred to them.