Claire Beesly from RenuYou Skin Clinic came to Build a Brand needing a completely new website that properly reflected her professionalism, expertise and the range of treatments she offers.
Her existing online presence didn’t do her justice. It lacked consistency, didn’t clearly showcase her services and didn’t build the level of trust you need in the aesthetics and skincare space.
Alongside this, there was no defined brand identity in place. Fonts, colours, imagery and overall style weren’t aligned, making it difficult to present a strong, recognisable brand across her website and other platforms.
Claire was also very clear on one key requirement. She didn’t want any use of AI within her website. She wanted something that felt personal, considered and genuinely reflective of her business, not something generic or automated.
Before touching the website build, we focused on getting the brand right.
Cloudia worked closely with Claire to develop a full brand identity from the ground up, including fonts, colour palette, visual direction and supporting graphics. The aim was to create something that felt calm, professional and trustworthy while still reflecting Claire’s personality and approach.
Once the branding was locked in, we moved into the website design and build.
We started with a full mock-up design so Claire could clearly visualise how her new website would look and feel before development began. This gave her confidence in the direction and allowed us to refine key elements early on.
From there, we built the website from scratch, structuring it to clearly showcase her services, improve navigation and guide users through the site in a way that builds trust and encourages enquiries.
Throughout the process, we worked closely with Claire, refining and adjusting the site based on her feedback to make sure it felt exactly right. Every element was created manually, in line with her request to avoid AI-generated content, ensuring the final result was completely bespoke to her.
Claire now has a professional, cohesive online presence that truly reflects the quality of her work and the experience she offers to clients.
Her new website clearly showcases her services in a way that feels calm, polished and easy to navigate, helping potential clients understand what she offers and feel confident in booking with her.
Alongside the website, she now has a full Brand ID document covering fonts, colours, logo usage, copy and graphics. This gives her a consistent foundation to use across all of her marketing channels moving forward.
Most importantly, the end result feels personal to her. It’s not a templated or generic site, but something that has been carefully designed and built around her business, her standards and her vision.
As Claire put it:
“Jessica was AMAZING with this. She worked closely with me and responded quickly to my new requests. There’s nothing she can’t fix!”
Project //
Services Website, Branding
Google Business Profile, Wix, Lead Capture, Social Media Templates, Marketing Materials
RenuYou Skin Clinic
RenuYou Skin Clinic is a professional, client-focused aesthetics clinic offering a wide range of advanced skin and beauty treatments. Led by Claire Beesly, the clinic is built around delivering personalised care and results-driven treatments in a calm, welcoming environment.