Project //
Services Website, Google Ads
Features //
Google Ads, Email Marketing, Mailchimp, Wix, Lead Capture, Quotes
INDUSTRY //
Retail & Ecommerce, Construction & Property
About //
Shire Toilet Hire
Shire Toilet Hire Ltd is a one-stop hire solution for the construction and event industries.
The problem
Understanding where a business is today helps us create a plan for where it wants to be tomorrow.
Here's what our client was struggling with before we got involved.
Shire Toilet Hire were using a website built through Yell’s website builder, which meant they didn’t have full ownership or control over their own site.
This became a major limitation when it came to growth. We were unable to implement key tracking tools, such as Google Ads conversion tracking and pixels, which meant there was no clear way to measure performance or optimise campaigns effectively.
The site itself was also limited in functionality. There was no structured way to showcase their range of products or allow customers to easily request quotes, making the enquiry process more manual than it needed to be.
What we did
Working closely with our client, we developed a tailored solution designed to support their goals, improve performance and create opportunities for future growth.
We rebuilt the website from the ground up using Wix Studio, giving Shire Toilet Hire full ownership and control of their online presence.
This allowed us to properly set up tracking, including Google Ads pixels and conversion tracking, so campaign performance could be measured accurately and improved over time.
From a user experience point of view, we introduced a clear product catalogue, making it much easier for customers to browse the different toilet hire options available.
We also implemented a structured quote system, allowing users to submit enquiries directly through the website in a more organised and efficient way, reducing back-and-forth and improving lead handling.
The Results
The best results come from building strong foundations.
Here's the impact our work has had on the business so far.
Shire Toilet Hire now has a website they fully own and control, with the flexibility to grow and evolve as the business does.
Tracking is properly in place, meaning paid advertising campaigns can now be measured, optimised and scaled with confidence rather than guesswork.
The addition of a product catalogue and quote system has improved the overall user experience, making it easier for potential customers to find what they need and submit enquiries.
What was previously a restrictive setup is now a functional, lead-generating website that supports both marketing activity and day-to-day operations.
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