My CPD Experience

When you’re new to the world of marketing there is never ending learning. There is always something new to learn and trends to keep up with. Continual Personal Development has always been an important part of my growth here at Build A Brand.

For me, CPD isn’t just about collecting certificates, it’s about seeking new skills and experiences that help me evolve over time and improve my work.

Whether it’s for SEO, blogs, or social media, the ability to write engaging and purposeful content is a skill that can open many doors, which is why my focus has been on content writing for the past month. It’s about understanding your audience, shaping your message, and a mix of creativity with strategy! What started as a simple interest in blog writing has turned into an exciting journey of practice, and self-improvement.  

Throughout the month I have written multiple blogs and proofread articles to help strengthen my overall writing and proofreading skills with the help of our knowledgeable Head of Creative Clare, who has encouraged me and supported me throughout this entire journey. In this blog, I want to share three key lessons I’ve learned along the way that have not only improved my writing but also deepened my understanding of communication and creativity! 

Understanding the Foundations of Content Writing 

When I began learning content writing, I quickly realised that it’s not just about putting words together. The foundation is understanding exactly who you’re writing for and why you’re writing in the first place. I learned the importance of defining an audience, tailoring tone and style to suit them, and structuring my writing so it’s clear and engaging. 

Before you even begin typing, you need to understand who will be reading your work and what they care about. I also learned to value editing just as much as writing, recognising that refining my work is an important part of this process. 

I also discovered the importance of structure; good content has a logical flow that guides the reader from start to finish without confusion. This means breaking down information into sections, using subheadings, and ensuring each paragraph builds on the last! 

Another foundational element is understanding the different styles and formats within content writing. Blog articles, website copy, product descriptions, newsletters, and social media posts all have different requirements and purposes. 

 

Practicing Consistency 

Like any skill, content writing improves with regular practice. I have been practicing my writing skills and techniques on a weekly basis ensuring my progress and development.  This consistent habit helped me get more comfortable with putting my thoughts into words and made writing feel more natural rather than forced and also built my confidence. 

Consistency also taught me the importance of editing and re-reading your own work. The first draft is just the starting point. Consistency produces more writing to look back on, and by comparing earlier pieces with newer ones, I could see exactly where I had improved and where I still needed to focus. 

Feedback and Continuous Improvement 

A major turning point in my content writing journey was learning to welcome feedback! Over time, I realised that keeping my writing to myself was limiting my development and holding me back. When I finally began sharing my writing I started to see where I could improve. Sometimes, it was about structure, flow, or whether the message landed the right way. Each piece of constructive criticism gave me a clearer sense of how my writing was being received and how I could make it more effective and clear. As I took on more feedback I realised how empowering feedback became. Feedback isn’t a sign of failure it’s a sign of growth and shows progress. Even small comments, like a suggestion to simplify a sentence or rework a paragraph, helped me improve.  

This also helped me look at my work differently and question things like “Could I simplify this?” or “Can I expand here?”. I’m able to now look at my work and spot improvements myself and see where I can improve. I embrace feedback and now understand how important it is for others to look at your work as well as looking at it myself. 

The Outcome of my Content Writing Journey

My journey of learning content writing has been an amazing one and I’m proud of how far I’ve come over a short amount of time. Through understanding the foundations of content writing, committing to consistent practice, and embracing feedback, I’ve gained so many new skills and have a better understanding of the importance of content writing and how it’s the basis of everything. I’ve learned how to communicate more clearly, approach tasks with greater discipline, and stay open to growth.  

This journey is far from being over, I still have so much more to learn and many different writing techniques to try out. If you’re looking to widen your skills and learn something new I more the recommend that you do it! It doesn’t need to be perfect, you just need to be open to learning and developing because growth doesn’t just happen.  

If you are looking for a content writer then get in touch hello@buildabrand.org.uk