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Cloudia Edinburgh
Writer
Brand Partnership Manager
BAB Employee
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Join date: Dec 12, 2025
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Posts (3)
Jan 20, 2026 ∙ 2 min
Marketing is changing again… so here’s the honest version
Marketing is changing. Again.
And this time it’s not just another shiny trend we can all ignore.
AI has properly arrived, Google is doing Google things, social media has decided it wants to be “real” now, and ads are getting smarter and more opinionated.
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Dec 21, 2025 ∙ 3 min
2025 Social Media Trend Round-Up
Social media in 2025 was loud, messy, experimental - completely different from anything we’ve seen before. Algorithms shifted, creators changed their approach, and audiences demanded something deeper, more honest and more human.
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Dec 12, 2025 ∙ 3 min
The Biggest Social Media Shifts of the Year & What Brands Need to Know for 2026
Here’s your annual recap of what changed, why it matters, and how you can use these insights to shape your 2026 strategy.
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