Cloudia Edinburgh

The final few months of the year are always busy on social media. Between Black Friday, Christmas campaigns and the New Year rush, Q4 is a great opportunity for businesses to reach new audiences and reconnect with existing customers.

A rebrand can be SO exciting! New logo. New colours. New website. New everything. But how do you know when your business actually needs one? A rebrand shouldn't happen just because you're bored of looking at your logo. It should have a reason behind it. Your business has changed Perhaps you started out offering one service and now offer five. Or maybe your business has grown from a one-person operation into a team. If your branding still reflects where you were five years ago, it might not...

Your website is often the first place someone goes when they discover your business. They might find you through Google, social media, a recommendation or an advert.. and then they'll probably check out your website before deciding whether to get in touch. So the question isn't simply "Do I have a website?" It's: "Is my website actually helping me win business?" Can people understand what you do? You have a few seconds to make a good first impression. Someone landing on your homepage...