Gemma Walker

Whether you're a plumber, locksmith, beautician, electrician, care provider or local retailer, being visible online has never been more important. The good news? You don't need to be a marketing expert to understand what matters.

Most websites don’t fail because the business is bad. They fail because no one’s thought about how people are actually going to find them. This is a straight-talking breakdown of what actually matters when you’re launching a website and want it to show up on Google.

Every time Google announces a core update, the internet does what it always does… Panic. Speculation. LinkedIn “experts” suddenly appearing out of nowhere. Meanwhile, over here at Build a Brand… we’re making a brew and watching the data roll in like it’s a new Netflix series! Because here’s the truth no one says loudly enough: Core updates aren’t something to fear. They’re something to pay attention to.