Google’s March Core Update Is Rolling Out (and honestly… we kind of love it)
- Gemma Walker
- 2 days ago
- 3 min read
Every time Google announces a core update, the internet does what it always does…
Panic.
Speculation.
LinkedIn “experts” suddenly appearing out of nowhere.
Meanwhile, over here at Build a Brand… we’re making a brew and watching the data roll in like it’s a new Netflix series!
Because here’s the truth no one says loudly enough:
Core updates aren’t something to fear. They’re something to pay attention to.
So, what’s actually happening?
Google has officially started rolling out its March 2026 Core Update. As with all core updates:
It’s a broad algorithm update (not targeting one specific issue)
It will roll out over a couple of weeks
Rankings will fluctuate… a lot!
If you’ve got access to the Google Search Status Dashboard, you’ll see it confirmed there.
No drama, no mystery. Just Google doing its thing.
And that “thing” is constantly trying to get better at serving genuinely useful content.
Why we don’t panic...we used too! (and neither should you)
Here’s where marketing agencies and in-house marketing departments usually go one of two ways:
“Your traffic dropped, we need to DO SOMETHING RIGHT NOW”
“Let’s wait, analyse properly, and not wreck months of good work in 48 hours”
We are firmly in camp 2.
Because most of the time:
Rankings bounce around during rollout
Some pages drop, then recover
Some competitors spike… then disappear again
It’s not stable data yet.
Reacting too early is like redesigning a website because one person said they didn’t like the font and nobody's got time for that!
Why we secretly love core updates (we used to hate them!)
We actually like core updates. Once upon a time we used to hate them but in hindsight we were reacting to the panic from our clients...'why has our visibilty online dropped off!' etc etc
Google core updates reward proper, strategic SEO.
Every update tends to:
Knock out thin, lazy content
Reduce visibility for sites gaming the system
Push genuinely helpful, well-structured websites up
Which means all the boring-but-important stuff we bang on about actually pays off:
Solid site structure
Clear service pages
Helpful, human content
Fast, clean websites
Real authority signals
Not hacks. Not loopholes. Not “SEO tricks”.
Just doing it properly.
What you might see over the next few weeks
If you’re watching your analytics like a hawk right now, here’s what’s normal:
Traffic going up… then down… then up again
Keywords jumping positions daily
Random pages gaining or losing visibility
Completely expected.
What we’re looking for is what happens after the rollout finishes. That’s where the real story is.
The honest build a brand advice (no fluff!)
If you’re a business owner, here’s what you actually need to do:
Do:
Keep an eye on performance (but don’t obsess daily)
Focus on content quality and relevance
Make sure your site actually answers what people are searching
Don’t:
Rip your website apart mid-update
Panic because one keyword dropped
Chase quick fixes from SEO “gurus” charging lots!
Our light-hearted take
Every time Google rolls out an update, somewhere out there:
A dodgy SEO tactic stops working
A 300-word AI generated blog loses 90% of its traffic
And someone in LinkedIn posts “SEO is dead” again
And yet… here we are.
Still ranking websites.
Still growing businesses.
Funny that.
Core updates are Google raising the bar, and honestly, at Build a Brand we’re all for it!
Because if your website is built properly, with real intent behind it, these updates don’t hurt you long-term…
They help you stand out!
Worried about your rankings?
Curious how SEO could actually bring in more business?
Let’s talk!
No jargon, no scare tactics, just clear advice on what works.
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