Email marketing plays a huge role in the world of marketing, but let’s be honest nobody likes receiving loads of spammy long emails. This is why email marketing etiquette is vital. It isn’t just about good content it’s about being able to connect with your audience.

Why follow email etiquette?

Having a good understanding of the do’s and don’ts will help you provide the

recipient with the correct information whilst helping build and maintain relationships with the readers which is important if you want individuals to stay subscribed and keep reading your emails. You need to be able to understand the do’s and don’ts of email marketing etiquette, in this blog we will break down the key rules to follow to ensure all your emails are effective, professional and respectful. 

Segment Your Audience

When you’re ready to send off your email, it’s important that you don’t just send the email to everyone on your mailing list! What you should do, is segment your mailing list and send your emails out to those specific lists. Segmentation will let you send highly relevant content to specific groups of people, which then leads to better results and improve click-rates and engagement. 

Use Engaging Subject Lines

The next don’t on our list is, don’t use generic and boring subject lines on your emails. Do, use clear and concise subject lines which are attention grabbing and accurately reflect the email that you are sending. This will help draw recipients in to read the email instead of ignoring it. More recipients opening the email will lead to better metrics and click-rates. 

Optimise For Mobile Users

If you’re neglecting mobile optimisations, this is a big don’t when it comes to email marketing! What you should do is look at how your email will look for all recipients on all devices and tailor each to the correct format. Doing this is going to ensure all the recipients who are receiving the email can read everything, click any links and see images.  

Include a CTA

Don’t forget to include a CTA (Call To Action) within your email. Do add a CTA somewhere into your email, whether it’s inviting someone to click on a link for a product or visit the website! This will encourage readers to buy your products or

use your services which will help with overall website traffic and sales. 

Check Your Analytics!

Be sure that you don’t forget about analytics. Do check your analytics on a regular basis, whether it’s weekly or monthly it’s up to you how often you check. This is needed so that you can see what’s working, what emails are getting the most clicks and what you can improve on. It’s a great way of seeing what works and what doesn’t. 

Remember to Proofread

Don’t overlook proofreading, this is such an important step you must complete. Do remember to proofread before sending out your emails, this will ensure that you are sending out the correct content to recipients without any mistakes or wrong links! Sending out misspelled or incorrect content could make readers see your emails as unprofessional, leading to individuals possibly unsubscribing. 

Do Not Buy A Mailing List!

What you need to do is build up an organic email list of recipients who have chosen to subscribe and are interested in your business. Buying an email list can lead to a huge drop in your metrics and a lot of subscribers who aren’t finding your content relevant, which leads to them unsubscribing or not clicking. Instead have a sign-up form on your website and share it to your social media pages to help it reach a wider audience. Having an organically built group of relevant individuals to send your emails to is much more beneficial. 

Cut The Spam

Don’t send out long, spammy, irrelevant emails to your subscribers. What you should do is create and curate your emails for your different segmentation's and make sure all your content is relevant to who you are sending it to. This is so that you can maximise clicks and engagement! 

It’s important that you don’t randomly send out emails at random times on random days! What's best to do is research and curate what times your consumers are most active or available to be checking their emails. This is going to help make sure your emails aren’t missed due to the customers being busy or unavailable. 

Don’t ignore any unsubscribe requests

Whilst it may seem like a bad thing that somebody wants to unsubscribe, it’s important that you do let them and have a clear unsubscribe button on every email you send out. Doing this will ensure your legal compliance, but it also builds up your trust with your subscribers so that they know they are able to unsubscribe at any point. Email deliverability is also improved because there is a less likely chance of getting spam complaints from subscribers. 

Follow These Tips For Email Marketing Success

Email marketing is a way of getting straight to your customer and being able to target them directly and land straight in their inbox. Having this direct connection is the closest you may get to your consumer. When you're sending each email, consider that this isn’t just to make sales, it’s to help build long-lasting relationships with the consumers and creating a bond.

Email marketing helps you grab individuals' attention and access to their time. Being able to stand out in an inbox can be hard, which is why you should understand these do’s and don’ts of email marketing etiquette to ensure that your emails are being clicked! 

If you’re looking to up your email marketing, get in touch with Build A Brand today to talk email marketing with us and how we can help you get started! 

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