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Taking Back Control: Harley Motors’ New Shopify Website
Harley Motors wanted to own their website, manage their own stock, and stop feeling locked into a platform that dictated how they operated.

Gemma Walker
5 days ago3 min read


Marketing is changing again… so here’s the honest version
Marketing is changing. Again.
And this time it’s not just another shiny trend we can all ignore.
AI has properly arrived, Google is doing Google things, social media has decided it wants to be “real” now, and ads are getting smarter and more opinionated.

Cloudia Edinburgh
Jan 202 min read


The Top 10 Digital Marketing Trends for 2026
2026 is shaping up to be less about shiny new tactics and more about maturity. Smarter data use. Better content. Fewer shortcuts. And a lot more accountability.

Gemma Walker
Dec 22, 20254 min read


Why Your Website Isn’t Converting (and How to Fix It)
Ever wondered why your website isn’t converting visitors into sales or enquiries? You’re not alone. We see it all the time… stunning, beautifully designed websites that simply don’t perform.

Tyler Walker
Nov 4, 20252 min read


What's been happening recently at bab!
It’s been a busy few months in the marketing world, hasn’t it?
Between Google shaking things up (again), the rise of AI changing how search results show up, and social media constantly switching up its trends, we’ve been keeping a close eye on it all.

Gemma Chapman
Oct 26, 20252 min read


The Haunting Truth About Boosting Facebook Posts
The blue button that claims to make your post perform better: more likes, more engagement, more growth.
You’ve written a brilliant Facebook post, so what harm can clicking a button to make things even better really be? It’s tempting, right?

Tyler Walker
Oct 25, 20253 min read


Email Marketing Etiquette: Do’s and Don'ts
Email marketing plays a huge role in the world of marketing, but let’s be honest nobody likes receiving loads of spammy long emails. This is why email marketing etiquette is vital. It isn’t just about good content it’s about being able to connect with your audience.

Jessica Martin
Jul 30, 20254 min read


Case Study: Migrating a Fashion brand from Woocommerce to Shopify
Uzma Bozai had long outgrown the Wordpress/WooCommerce setup powering their site. The problems went deeper than aesthetics though, the platform was limiting the brand’s ability to evolve, experiment, and grow.

Gemma Walker
Jul 13, 20253 min read


What Is Content Marketing and Why Does It Matter?
In our modern society, content marketing is a commonly used strategy for many brands and companies; the question at hand is, what is content marketing? Content marketing is the process of planning, writing and publishing strategic materials focused on distributing relevant and consistent content to retain a clear and loyal audience and eventually make profit from it.

Jessica Martin
Jun 20, 20252 min read


How Did You Even Find Us? (Hint: Google Search Console Knows)
You might think your customers are typing “high-performance bamboo leggings,” but they might actually be Googling “comfy gym leggings that don’t fall down.” Language matters, and Google Search Console helps us bridge the gap between what you say and what your customers are actually looking for.

Gemma Walker
Jun 13, 20253 min read


Google Core Update 2025 - What are we seeing?
The March 2025 Google Core Update has left many SEO professionals puzzled. While Search Console data shows a rise in impressions, at Build a Brand we have seen a noticeable decline in clicks, leading to a drop in click-through rates (CTR).

Gemma Walker
Jun 4, 20253 min read


Why every business should invest in Search Engine Optimisation - SEO
SEO (Search Engine Optimisation) is crucial for businesses aiming to establish a strong online presence

Clare Sargeant
Sep 13, 20243 min read


What is Local SEO?
Local SEO is all about about increasing the visibility of your business in the local community that you serve.

Gemma Walker
Feb 1, 20233 min read
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