The Haunting Truth About Boosting Facebook Posts
- Tyler Walker
- Oct 25
- 3 min read
The blue button that claims to make your post perform better: more likes, more engagement, more growth.
You’ve written a brilliant Facebook post, so what harm can clicking a button to make things even better really be? It’s tempting, right?
Here’s the haunting truth… while it looks like an easy win, boosting a post rarely does what it says on the tin
The Problem with Boosting Posts
It looks like an easy win. Facebook telling you the post will “reach more people”, but who are those people?
When you click that button, you grant Facebook permission to control who can see your content. This means anyone. People that never visit your website; people that will never buy from you; people that will never remember your brand. Reach, but no relevance. Targeting the right people is what makes you and your website grow.
Imagine shouting into a crowded room, hoping that the right person hears you, when that person isn’t even in the room!
So, on the surface a boosted post might look like you have fantastic visibility, but it’s a quick fix that needs a permanent solution. Good news: we have a solution!
Why Meta Ads Are So Much Better Than A Boosted Post
This is where the real magic happens: Meta Ads Manager.
This tool gives you the power to direct your content to whomever you want. This way, you’re no longer shouting into that crowded room, you’re directing your voice to people who care about what you make/sell.
With Meta Ads Manager, you can create a professional campaign that works towards your business goals.
What's the difference between Meta Ads and a boosted post?
Here’s 5 differences between Meta Ads and a boosted post. You can:
Target your exact audience: You can reach people based on their age, location, interests, and behaviour, not just whoever happens to scroll past.
Choose your goal: Whether it’s more website traffic, sales, messages, or brand awareness, you get to tell Meta exactly what success looks like.
Track performance properly: With a Meta pixel added to your website, you can see who clicked, who visited, and even who bought something after seeing your ad.
Test and tweak: You can run different versions of the same ad to see what performs best, helping you make smarter decisions next time.
Build lasting results: Meta Ads work together as campaigns, meaning your efforts stack up over time, not just disappear once your boosted post budget runs out.
Think Long Term, Not Short Term
Boosting a post may give your analytics a boost and you a short dopamine hit, but long term growth is out of the picture. Upon a proper setup of Meta Ads, you set the groundwork for a sustainable business. Reaching the right people, with the right message, at the right time. Plus, you keep the data which enables you to keep building that foundation into a successful business.
It’s the smart way to spend your money!
The TL;DR
If all you’re looking for is a temporary boost to your impressions, then click that blue button. But the better option is Meta Ads Manager. You can set up targeted ads, track your analytics, and grow your business. It’s a night and day difference!
Don’t Let Your Marketing SCARE OFF POTENTIAL customers
Ads covered in cobwebs and crawling with spiders? We can help!
We’ll check how your Meta setup is performing, show you what can be improved and help you run campaigns that actually work. No tricks, just treats… a strategy that makes sense.
Get in touch today:
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