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Get ready to dive into a treasure trove of marketing magic, business tips, behind the scenes at Build a Brand and so much more! You can also receive our news direct into your inbox by subscribing to 'The Feed' - our monthly marketing newsletter or follow us on social media.
Why you need social media for your brand!
In today's society having a Social Media presence is vital for your brand! Being able to show off products, services, day to day life and BTS is vital for growing your business in 2026.
Mar 302 min read
What is SEO? And Why It's Now About 'Search Everywhere'
SEO is no longer just about Google rankings. Discover how modern “search everywhere optimisation” helps your business get found across search engines, AI tools, social platforms and voice search.
Mar 74 min read
Marketing is changing again… so here’s the honest version
Marketing is changing. Again.
And this time it’s not just another shiny trend we can all ignore.
AI has properly arrived, Google is doing Google things, social media has decided it wants to be “real” now, and ads are getting smarter and more opinionated.
Jan 202 min read
The Top 10 Digital Marketing Trends for 2026
2026 is shaping up to be less about shiny new tactics and more about maturity. Smarter data use. Better content. Fewer shortcuts. And a lot more accountability.
Dec 22, 20254 min read
2025 Social Media Trend Round-Up
Social media in 2025 was loud, messy, experimental - completely different from anything we’ve seen before. Algorithms shifted, creators changed their approach, and audiences demanded something deeper, more honest and more human.
Dec 21, 20253 min read
The Biggest Social Media Shifts of the Year & What Brands Need to Know for 2026
Here’s your annual recap of what changed, why it matters, and how you can use these insights to shape your 2026 strategy.
Dec 12, 20253 min read
What's been happening recently at bab!
It’s been a busy few months in the marketing world, hasn’t it?
Between Google shaking things up (again), the rise of AI changing how search results show up, and social media constantly switching up its trends, we’ve been keeping a close eye on it all.
Oct 26, 20252 min read
The Haunting Truth About Boosting Facebook Posts
The blue button that claims to make your post perform better: more likes, more engagement, more growth.
You’ve written a brilliant Facebook post, so what harm can clicking a button to make things even better really be? It’s tempting, right?
Oct 25, 20253 min read
Stephen Carroll Property - Brand Identity, Web and Creative Design, Creative Writing and Social Media Management
Getting to know the person behind the brand is key to creating a unique and limitless identity
Oct 16, 20242 min read
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