Marketing is changing. Again. And this time it’s not just another shiny trend we can all ignore. AI has properly arrived, Google is doing Google things, social media has decided it wants to be “real” now, and ads are getting smarter and more opinionated.

2026 is shaping up to be less about shiny new tactics and more about maturity. Smarter data use. Better content. Fewer shortcuts. And a lot more accountability.

Social media in 2025 was loud, messy, experimental - completely different from anything we’ve seen before. Algorithms shifted, creators changed their approach, and audiences demanded something deeper, more honest and more human.

Here’s your annual recap of what changed, why it matters, and how you can use these insights to shape your 2026 strategy.

It’s been a busy few months in the marketing world, hasn’t it? Between Google shaking things up (again), the rise of AI changing how search results show up, and social media constantly switching up its trends, we’ve been keeping a close eye on it all.

The blue button that claims to make your post perform better: more likes, more engagement, more growth. You’ve written a brilliant Facebook post, so what harm can clicking a button to make things even better really be? It’s tempting, right?

In today’s world of marketing, having a social media presence is vital for building your brands awareness. With new trends and constant updates, it’s important to be ahead of the game and avoid making mistakes when starting out. Being on social media is a crucial part of raising awareness, enabling you to deliver your message and understand you, and your brand. Social media is a journey, and mistakes can be made along the way, but it’s better to avoid making them, so here’s

Trends & News April 2025 Round Up

Getting to know the person behind the brand is key to creating a unique and limitless identity