Why Your Website Isn’t Converting (and How to Fix It)

Ever wondered why your website isn’t converting visitors into sales or enquiries? You’re not alone. We see it all the time… stunning, beautifully designed websites that simply don’t perform.

You’ve invested your time, money and love into your site, but the enquiries; sales and conversions just aren’t coming through.

You might think “What’s going wrong?” This is an extremely common question.

Good news, there are usually simple reasons your website isn’t converting. Below, we’ve broken down the most common website conversion problems and how to fix them.

1. Your Website Looks Great, But Doesn’t Guide Anyone

A beautiful website may look great on the surface, but the average consumer needs to instantly see what you offer or where to go next, or they’ll click off within seconds.

The Fix: Treat your homepage like a shop window. People walk past, if they see something interesting, they’ll come inside. Your key services must be visible as soon as someone clicks onto your site. Include obvious buttons like “Get a Quote” or “Shop Now” to hook people in.

2. Your Website Lacks Trust Signals

People buy from brands they trust. If your website looks untrustworthy, for example: no reviews, case studies, or even just a friendly face behind the business, your site can look fishy - even if your product or service is great!

The Fix: Add testimonials, photos of your team and clear contact information. It makes a huge difference to your conversion rates.

3. Your Website Is Invisible to Google

One of the biggest and issues we often see. Your website might not even be connected to Google Search Console. This means you are quite literally invisible to Google!

We’ve come across far too many horror stories where a brand launches a beautifully designed new website, just for us to find out it’s not indexed by Google; meaning it will never show up in search results. 

The Fix: Connect your website to Google Search Console and submit your sitemap. This means Google will index the site and you get valuable insights on the performance of your website with search queries and click throughs! A 2 in 1 deal!

4. Slow Load Times and Mobile Issues

A website that takes more than a few seconds to load is enough to turn the average consumer away. Over 70% of traffic is mobile, so a desktop-only design is enough to kill your conversions. 

The Fix: Optimise your images (reduce file size/quality), simplify the layout of the homepage, and make sure it works on mobile devices!

5. You’re Not Tracking or Measuring Results

It’s easy to launch a website, but it takes time to master the analytical side of managing that website traffic. Without looking, you never know what’s working and what isn’t!

The Fix: Set up Google Analytics to measure your number of clicks, contact form submissions and sales. This enables you to see where users drop off and make changes to your site accordingly.

Final Thoughts

When launching a website, it’s not just about the looks. It’s about the discoverability, credibility and trustworthiness of your brand.

If you aren’t sure about any of this, we can take a look behind the scenes and tell you exactly what’s missing from SEO issues to design improvements.

Get in touch hello@buildabrand.org.uk