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Get ready to dive into a treasure trove of marketing magic, business tips, behind the scenes at Build a Brand and so much more! You can also receive our news direct into your inbox by subscribing to 'The Feed' - our monthly marketing newsletter or follow us on social media.
Marketing is changing again… so here’s the honest version
Marketing is changing. Again.
And this time it’s not just another shiny trend we can all ignore.
AI has properly arrived, Google is doing Google things, social media has decided it wants to be “real” now, and ads are getting smarter and more opinionated.
Cloudia Edinburgh
Jan 202 min read
The Top 10 Digital Marketing Trends for 2026
2026 is shaping up to be less about shiny new tactics and more about maturity. Smarter data use. Better content. Fewer shortcuts. And a lot more accountability.
Gemma Walker
Dec 22, 20254 min read
Google’s Pre-Christmas Core Update
Ah yes. It’s December. The fairy lights are up. The inboxes are slowing down. Marketers are whispering “we’ll pick this up in January”…and Google drops its annual Core Update like an unwrapped brick through the festive shop window.
Gemma Walker
Dec 16, 20253 min read
The Biggest Social Media Shifts of the Year & What Brands Need to Know for 2026
Here’s your annual recap of what changed, why it matters, and how you can use these insights to shape your 2026 strategy.
Cloudia Edinburgh
Dec 12, 20253 min read
Why Your Website Isn’t Converting (and How to Fix It)
Ever wondered why your website isn’t converting visitors into sales or enquiries? You’re not alone. We see it all the time… stunning, beautifully designed websites that simply don’t perform.
Tyler Walker
Nov 4, 20252 min read
What's been happening recently at bab!
It’s been a busy few months in the marketing world, hasn’t it?
Between Google shaking things up (again), the rise of AI changing how search results show up, and social media constantly switching up its trends, we’ve been keeping a close eye on it all.
Gemma Chapman
Oct 26, 20252 min read
How Did You Even Find Us? (Hint: Google Search Console Knows)
You might think your customers are typing “high-performance bamboo leggings,” but they might actually be Googling “comfy gym leggings that don’t fall down.” Language matters, and Google Search Console helps us bridge the gap between what you say and what your customers are actually looking for.
Gemma Walker
Jun 13, 20253 min read
Google Core Update 2025 - What are we seeing?
The March 2025 Google Core Update has left many SEO professionals puzzled. While Search Console data shows a rise in impressions, at Build a Brand we have seen a noticeable decline in clicks, leading to a drop in click-through rates (CTR).
Gemma Walker
Jun 4, 20253 min read
Google’s Final Core Update of 2024: What It Means for Businesses
As the year winds down, Google’s dropped its last core update for 2024.
Gemma Walker
Nov 16, 20243 min read
Why every business should invest in Search Engine Optimisation - SEO
SEO (Search Engine Optimisation) is crucial for businesses aiming to establish a strong online presence
Clare Sargeant
Sep 13, 20243 min read
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