Ever wonder how people actually find your business online? Is it magic? SEO wizardry? A lucky guess?

Spoiler alert: it’s not magic - it’s Google Search Console, and if you’re not using it,

you’re missing out on one of the best (and free!) tools for understanding your online presence.

At Build a Brand, we like to think of Google Search Console (GSC) as the backstage pass to your website’s star performance on Google. It’s where all the valuable data lives, the kind that tells you what people are really typing into that search bar before landing on your site and is one of my most favourite tools to use!

So, What Is Google Search Console?

Google Search Console is where you go to hear straight from the horses mouth.

(For those of you who don't understand this idiom it means obtaining information directly from a reliable source who has firsthand knowledge of it)

GSC gives you valuable insights like:

• What search terms (aka queries) people use to find you

  
  

• Which pages get the most clicks

  
  

• How high (or low) you rank in search results

  
  

• Mobile usability issues

  
  

• Any scary-sounding errors Google finds on your site (don’t panic! we help with these too)

Why It’s So Useful (And Kinda Fun Too)

I get it, “data” is not the most exciting content to be looking at and can get boring at times (unless you are a geeky babbler like me!). But when you start seeing that one blog post pulling in traffic for a totally unexpected keyword, or discover that most of your clicks come from people searching “ethical gifts under £20” suddenly things get interesting. You may be interested in another article: The Power of Analytics

Here’s how we use GSC at Build a Brand to supercharge our clients’ marketing strategies:

Uncover What People Are Actually Searching For

You might think your customers are typing “high-performance bamboo leggings,” but they might actually be Googling “comfy gym leggings that don’t fall down.” Language matters, and Google Search Console helps us bridge the gap between what you say and what your customers are actually looking for.

Spot Opportunities (and Quick Wins)

If a page is showing up a lot in Google search but not getting many clicks, we can tweak the page title or meta description to make it more clickable. Boom...instant impact.

Clean Up Technical Issues

404 errors? Broken links? Mobile weirdness? Google Search Console tells us exactly what needs fixing to keep both users and Google happy.

Plan Smarter Content

Seeing which search queries bring people to your website helps us create content that answers their questions and keeps them coming back for more.

If You’re Not Using Google Search Console, You’re Flying Blind

GSC helps you understand:

• Who’s finding your website

  
  

• How they’re doing it

  
  

• What’s working

  
  

• What needs work

And the best part? It’s 100% free. All you need is a website and a little help setting it up (which we’re more than happy to do). We can also offer a Website Audit to get the full technical low down on your site performance.

Want Us to Take a Peek Under the Hood?

Whether you’re already set up on Search Console or don’t know where to begin, we’re here to help. At Build a Brand, we blend creative thinking with strategic data to make your brand easier to find, love, and buy from.

Drop us a message and let’s see how people are really finding you online.