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How to Launch a Website That Google Actually Ranks (Without Guessing)
Most websites don’t fail because the business is bad. They fail because no one’s thought about how people are actually going to find them. This is a straight-talking breakdown of what actually matters when you’re launching a website and want it to show up on Google.

Gemma Walker
Apr 183 min read


What’s Been Happening Lately at Build a Brand - March 2026 edition
The first few months of the year have been a mix of fresh ideas, new faces, a bit of sunshine (finally), and some proper feel-good moments as a team. Here’s a little round-up of life lately at Build a Brand.

Gemma Chapman
Mar 292 min read


Google’s March Core Update Is Rolling Out (and honestly… we kind of love it)
Every time Google announces a core update, the internet does what it always does…
Panic.
Speculation.
LinkedIn “experts” suddenly appearing out of nowhere.
Meanwhile, over here at Build a Brand… we’re making a brew and watching the data roll in like it’s a new Netflix series!
Because here’s the truth no one says loudly enough:
Core updates aren’t something to fear. They’re something to pay attention to.

Gemma Walker
Mar 283 min read


What is SEO? And Why It's Now About 'Search Everywhere'
SEO is no longer just about Google rankings. Discover how modern “search everywhere optimisation” helps your business get found across search engines, AI tools, social platforms and voice search.

Gemma Walker
Mar 74 min read


Taking Back Control: Harley Motors’ New Shopify Website
Harley Motors wanted to own their website, manage their own stock, and stop feeling locked into a platform that dictated how they operated.

Gemma Walker
Jan 233 min read


The Power of Analytics: Unlocking Your Website’s Potential
Analytics provide the insights needed to make informed decisions, understand your audience, and drive growth.

Codi Wedge
Jan 11, 20252 min read


FlintFinds: From Marketplace Seller to Shopify Success with Build a Brand
FlintFinds is a vintage clothing reseller who primarily sold on marketplaces such as Deepop and Ebay

Gemma Walker
Oct 16, 20244 min read


Stephen Carroll Property - Brand Identity, Web and Creative Design, Creative Writing and Social Media Management
Getting to know the person behind the brand is key to creating a unique and limitless identity

Clare Sargeant
Oct 16, 20242 min read
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