Ah yes. It’s December. The fairy lights are up. The inboxes are slowing down. Marketers are whispering “we’ll pick this up in January”…and Google drops its annual Core Update like an unwrapped brick through the festive shop window.

Here’s your annual recap of what changed, why it matters, and how you can use these insights to shape your 2026 strategy.

Ever wondered why your website isn’t converting visitors into sales or enquiries? You’re not alone. We see it all the time… stunning, beautifully designed websites that simply don’t perform.

It’s been a busy few months in the marketing world, hasn’t it? Between Google shaking things up (again), the rise of AI changing how search results show up, and social media constantly switching up its trends, we’ve been keeping a close eye on it all.

The blue button that claims to make your post perform better: more likes, more engagement, more growth. You’ve written a brilliant Facebook post, so what harm can clicking a button to make things even better really be? It’s tempting, right?

When you’re new to the world of marketing there is never ending learning. There is always something new to learn and trends to keep up with. Continual Personal Development has always been an important part of my growth here at Build A Brand.

Email marketing plays a huge role in the world of marketing, but let’s be honest nobody likes receiving loads of spammy long emails. This is why email marketing etiquette is vital. It isn’t just about good content it’s about being able to connect with your audience.

In today’s world of marketing, having a social media presence is vital for building your brands awareness. With new trends and constant updates, it’s important to be ahead of the game and avoid making mistakes when starting out. Being on social media is a crucial part of raising awareness, enabling you to deliver your message and understand you, and your brand. Social media is a journey, and mistakes can be made along the way, but it’s better to avoid making them, so here’s

In our modern society, content marketing is a commonly used strategy for many brands and companies; the question at hand is, what is content marketing? Content marketing is the process of planning, writing and publishing strategic materials focused on distributing relevant and consistent content to retain a clear and loyal audience and eventually make profit from it.

You might think your customers are typing “high-performance bamboo leggings,” but they might actually be Googling “comfy gym leggings that don’t fall down.” Language matters, and Google Search Console helps us bridge the gap between what you say and what your customers are actually looking for.

The March 2025 Google Core Update has left many SEO professionals puzzled. While Search Console data shows a rise in impressions, at Build a Brand we have seen a noticeable decline in clicks, leading to a drop in click-through rates (CTR).

Trends & News April 2025 Round Up