Email marketing plays a huge role in the world of marketing, but let’s be honest nobody likes receiving loads of spammy long emails. This is why email marketing etiquette is vital. It isn’t just about good content it’s about being able to connect with your audience.

In our modern society, content marketing is a commonly used strategy for many brands and companies; the question at hand is, what is content marketing? Content marketing is the process of planning, writing and publishing strategic materials focused on distributing relevant and consistent content to retain a clear and loyal audience and eventually make profit from it.

You might think your customers are typing “high-performance bamboo leggings,” but they might actually be Googling “comfy gym leggings that don’t fall down.” Language matters, and Google Search Console helps us bridge the gap between what you say and what your customers are actually looking for.

The March 2025 Google Core Update has left many SEO professionals puzzled. While Search Console data shows a rise in impressions, at Build a Brand we have seen a noticeable decline in clicks, leading to a drop in click-through rates (CTR).

Trends & News April 2025 Round Up

Why use paid ads

It's been a busy few months at BaB HQ! Here's an update on what we've been up to!

In today’s fast-paced digital world, staying ahead in e-commerce is essential. Learn about the Shopify Winter 24 Edition.

Analytics provide the insights needed to make informed decisions, understand your audience, and drive growth.

Incorporating a blog on your website is one of the most effective ways to enhance your online presence

As the year winds down, Google’s dropped its last core update for 2024.

In today’s competitive market, building a recognisable, consistent, and trustworthy brand is key to business success